Activa Rosarito combines practical training and personalized advisory support to strengthen the capabilities of entrepreneurs and microbusiness owners throughout the municipality.
The program is structured in three stages:
Launch · University Outreach · Specialized Training
Training topics include:
- Business administration
- Costing
- Finance
- Invoicing
- Tax obligations
- Digital tools
- Artificial intelligence applied to business
The initiative includes 9 specialized training sessions, one-on-one advisory support, and collaboration with at least 3 local universities to raise awareness and identify entrepreneurial talent.
The program also includes organization and logistics, multichannel outreach, participant registration and supporting materials required for implementation.
Alignment with Strategic Planning
The project aligns with the Baja California State Development Plan 2022–2027 under the Economic and Sustainable Development pillar.
More specifically, it aligns with the component High-Value Spaces and Opportunities for Participation in the Economy and with Policy Guideline 7.2.1 — Financial Support and Technical Assistance for Entrepreneurs.