CCDER promotes projects and proposals through strategic focus areas that respond to the municipality’s priorities and to the funding categories established under FIDEM II. Proposals and participation from organizations, business chambers, institutions and organized civil society are essential to building a shared development agenda.
HOW WE WORK
Our Working Model
01
Identify
We identify challenges, needs and strategic opportunities across the municipality.
02
Analyze
We bring together key stakeholders, data and technical information to assess priorities and develop informed solutions.
03
Connect
We bring together organizations, institutions, government and academia around shared proposals and objectives.
04
Manage
We coordinate projects, resources and agreements to move initiatives forward.
05
Follow Up
We monitor progress, results and the long-term impact of each initiative.
AREAS OF ACTION
Strategic Focus Areas
With support from the Baja California Business Trust (FIDEM II), the Consejo Consultivo de Desarrollo Económico de Playas de Rosarito A.C. develops projects that contribute to the growth and development of Playas de Rosarito through the following focus areas and funding categories.
1
ECONOMIC DEVELOPMENT
Projects, strategies and programs focused on economic growth, competitiveness, key industries, investment, infrastructure and business development.
Examples of Initiatives
- Economic sector studies
- Strengthening of productive sectors
- Support infrastructure
- Attraction of qualified investment
2
EDUCATION & PARTNERSHIPS
Initiatives that strengthen educational quality, school-to-business collaboration and the development of local talent to meet the municipality’s current and future needs.
Examples of Initiatives
- Professional and technical training programs
- STEM fairs
- Business-school partnerships
- Scholarships and academic programs
3
PUBLIC SAFETY
Coordinated projects and initiatives aimed at contributing to prevention, public safety, community order and quality of life.
Examples of Initiatives
- Public safety perception studies
- Interagency coordination
- Prevention programs
- Public safety infrastructure
4
ENTREPRENEURSHIP
Programs that promote entrepreneurship, innovation, creativity, quality employment and regional economic opportunities.
Examples of Initiatives
- MSME support
- Business accelerators
- Seed capital
- Business mentoring
5
CATEGORY A — MSME DEVELOPMENT IN BAJA CALIFORNIA
Programs and tools designed to strengthen micro, small and medium-sized enterprises in the municipality through different support strategies and initiatives.
Examples of Initiatives
- Training
- Implementation of business support programs and tools
- Studies
- Business assessments
6
CATEGORY B — ECONOMIC & INVESTMENT PROMOTION
Investment attraction, promotion of strategic sectors and territorial marketing tools designed to position Rosarito through outreach programs and other economic development initiatives.
Examples of Initiatives
- Investment portfolio
- Investment promotion showroom
- Sector-specific campaigns
- Digital economic promotion channels
7
CATEGORY C — STRATEGIC PROJECTS
Development and implementation of projects with strategic impact on the economic growth of the municipality of Playas de Rosarito.
Examples of Initiatives
- Technical market studies
- Economic and financial feasibility studies
- Legal studies
- Environmental planning studies
- Training services focused on strategic needs of the state and the business sector
INSTITUTIONAL FRAMEWORK
Funding Categories
%
MSME Development
Support for micro, small and medium-sized enterprises operating in Baja California.
%
Investment & Export Promotion
Programs designed to promote investment and the export of goods and services.
%
Strategic Projects
High-impact strategic projects designed to contribute to the municipality’s development.