The initiative is designed to strengthen leadership, resilience and competitiveness among women entrepreneurs and business leaders throughout the region, while promoting greater economic integration across the Mexico–United States border region.
Through specialized panels and knowledge-sharing sessions, the event will serve as a platform for:
- Business connections
- Technical training
- Strategic partnerships
- Investment attraction
- Cross-border collaboration
Alignment with Strategic Planning
The project aligns with Pillar 7.7 — Economic and Sustainable Development of the Baja California State Development Plan 2022–2027.
The initiative contributes to strengthening:
- Business competitiveness
- Business connections
- Professional development
- Investment promotion
- Women-led MSMEs