Sinergia Empresarial Rosarito is a comprehensive business and institutional development program designed to address gaps in professionalization, digital capabilities and organizational governance within Playas de Rosarito’s business ecosystem.
The initiative is structured around five core components:
- Progressive training
- Mentoring and personalized advisory support
- Strategic masterclasses
- Cybersecurity protocols
- Development of institutional digital infrastructure
Program content includes leadership, innovation, finance, marketing and digital transformation, combining training, ongoing support, specialized guidance and technology tools to strengthen the operations and collaborative capacity of participating businesses and business organizations.
Alignment with Strategic Planning
The project aligns with the Baja California State Development Plan 2022–2027, particularly with:
Policy Guideline 7.2.2 — Institutional Support for Business Capacity Development
Policy Guideline 7.3.2 — Regulatory Improvement and Access to Information
The Project Includes:
- Train 30 business leaders in competitiveness, governance and institutional sustainability.
- Provide 20 mentoring and personalized advisory sessions to support the practical application of acquired knowledge within participating companies and organizations.
- Deliver 5 specialized masterclasses on strategic business development topics.
- Develop and provide a Cybersecurity and Digital Fraud Prevention Protocol Manual.
- Develop and implement websites and social media channels for the 7 participating business chambers and organizations.