Wellmap Rosarito consists of identifying, classifying, organizing and georeferencing Playas de Rosarito’s health and wellness service offerings.
The initiative will establish the sector’s first baseline database, providing structured information to support stronger business ecosystem coordination, enhance economic and tourism promotion, and identify opportunities for investment and future development.
The Project Includes:
- Develop a comprehensive inventory of health and wellness service providers.
- Document their characteristics, locations, services and operational capabilities.
- Classify the identified services into functional and sector-specific categories.
- Organize the information within a structured and verifiable database.
- Produce a technical report and a georeferenced map of the health and wellness ecosystem.
- Generate strategic information to support the Wellness Sector Coordination Program.
Alignment with Strategic Planning
The project aligns with Pillar 7.7 — Economic & Sustainable Development by generating strategic information to organize, strengthen and promote the health, wellness and wellness tourism sector.
It also aligns with the Baja California Tourism Sector Program 2022–2027, supporting a sustainable tourism competitiveness approach.