Zenprende Rosarito — Phase Two combines training, mentoring and business networking to strengthen the capabilities of individuals connected to MSMEs throughout the municipality.
The program begins with a strategic assessment, followed by specialized training in areas such as:
- Leadership
- Communication
- Resilience
- Emotional intelligence
- Decision-making
- Well-being as a driver of productivity
The program also includes mentoring sessions focused on the practical application of tools and knowledge, learning and business networking spaces, and an integrative activity designed to encourage experience sharing, collaboration opportunities and the presentation of certificates of completion.
The project seeks to improve business management, adaptability, productivity and sustainability through:
- A strategic assessment to identify needs, gaps and establish a baseline
- 4 specialized training sessions
- Up to 30 mentoring sessions
- 4 Círculos de Confianza sessions
- 1 conference serving as a business networking opportunity
- Evaluation and documentation of results to identify progress and future development needs
Alignment with Strategic Planning
The project is submitted under Category C — Strategic Projects, specifically under Support Area VII — Training Services Addressing Strategic Needs of the State and Business Sector.
It also aligns with Baja California’s Business Development Policy by strengthening personal and business capabilities associated with MSMEs.
At the municipal level, the project aligns with the Economic Development component of the Playas de Rosarito Municipal Development Plan 2025–2027, particularly through initiatives related to:
- Training
- Professional development
- Small business development
- Development of key economic sectors
- Business networking